Public Relations Real Strategic Campaign
For my senior capstone class, I developed and executed a real strategic campaign for ZaZa’s Pub & Pizzeria here in Winona, MN. Using the ROPE model, I designed and promoted weekly Bachelor watch parties to boost engagement and drive traffic on slower nights. Through event coordination, social media strategy, and branded content, the campaign built community involvement and strengthened ZaZa’s presence as a local go-to spot for entertainment and connection.
Social content designed to promote weekly Bachelor watch nights and boost engagement.
This mood board guided the vision for a heart-shaped tree logo that represents growth, renewal, and compassion. A key focus was clearly identifying Grace Place as a thrift store, helping address the common question of, “What is Grace Place?”
The use of organic shapes, warm tones, and a welcoming heart silhouette communicates dignity and community, while keeping the design simple, memorable, and versatile across signage, print, and marketing materials.
Red Feather Marketing —
Creative Consultant
As a Creative Consultant with Red Feather Marketing, I collaborated on the rebranding and visual identity development for Grace Place Thrift Store in Winona, MN.
My role included brand strategy, style direction, messaging, and design support to enhance community connection and modernize their presence. I worked on logo refinement, color palettes, typography, marketing materials, and storytelling-focused content to increase awareness, promote dignity-centered shopping, and expand outreach within the local community.
Graphic Design
This section features a selection of my graphic design work created using Figma, Adobe Illustrator, InDesign, and Photoshop. These projects allowed me to explore branding, layout composition, typography, and digital illustration while building a strong foundation in visual communication. From magazine spreads and product mockups to social graphics and identity concepts, each piece reflects my growth as a designer and my ability to turn ideas into polished, intentional visuals for both print and digital use.
Visual Expression of A Word
Created on Adobe Illustrator
Repeating Pattern
Created on Adobe Illustrator
Video Editing
This section features a blend of multimedia editing work created in both Adobe Premiere Pro and CapCut. In Premiere Pro, I produced class projects focused on narrative storytelling, pacing, sound design, and polished visual composition. All of this taught me how to organize footage and refine edits with intention and technique.
In contrast, my CapCut lifestyle videos for TikTok allowed me to explore fast-paced, trendy, personality-driven editing styles. I really enjoy leaning into aesthetics, transitions, audio syncing, and social-friendly formats.
Together, these projects reflect my range in video editing — from cinematic, structured multimedia pieces to authentic lifestyle content designed for engagement and shareability.
